Our name remains unchanged! We are still Open GI. Our look and feel has been updated with new designs.

The entire Open GI brand has been refreshed. We have introduced a refreshed, new logo, colour palette and a new tone of voice in how we will be speaking to our customers, our employees and the wider market.

When we asked our customers about the Open GI brand, they said it looked more like an insurance company rather than a software company. We wanted to find out what our customers thought about the brand and make the right change.

The research told us that though there was some negativity with the brand, there was also a lot of positive elements too. Reliability of our products, the recognition of our brand and the quality of our people were mentioned often. We opted for a brand refresh rather than a rebrand as we didn’t want to lose sight of these positives or our heritage.

You do not have to do anything! Just sit back and relax! You will soon begin to see changes in how we look and how we engage with you.

Over the coming months, we will be updating our Open GI platforms with the new look. These changes will only be design and they will not affect the usability or functionality of any Open GI platform. When our changes are about to go live, we will email you to let you know beforehand.

The new brand will not affect day-to-day business transactions.

You will be able to see our new brand through our email communications and social media platforms from 12th November. We are also launching our new websites for UK and Ireland during November. And we will also be exhibiting at Insurance Age’s Broker Exchange from 30th November. Keep an eye on your inbox and social media for further news and announcements.

The previous Open GI logo has been around for some time and we would be delighted to share our new logo with you. Just contact marketing@opengi.co.uk and we will get in touch about what you need.

We expect the complete transition to the new brand to take around 12-18 months. Our priority is to make sure that our service to our customers is not disrupted as we implement the brand refresh. We will continue to keep you informed of any updates and changes.